In a move that strengthens their digital offerings and may alter the way we buy shoes, Nike, Inc. has partnered with Invertex Ltd., a Tel Aviv-based startup with proprietary computer vision and artificial intelligence technology.
“The acquisition of Invertex will deepen our bench of digital talent and further our capabilities in computer vision and artificial intelligence as we create the most compelling Nike consumer experience at every touch point,” said Nike Chief Digital Officer, Adam Sussman, in a statement.
Here’s what you need to know:
-Invertex is the second digital-based company that Nike has acquired in the last month.