When Nike unveiled its connected NBA jersey with a radio-frequency chip embedded in the tag, the sporting apparel behemoth promised exclusive content and experiences that varied by jersey.
The first batch is now available with exclusive playlists for all 30 teams through the new jerseys and the NikeConnect app, while a LeBron James-crafted playlist is also able to be downloaded by all Apple Music users at http://apple.co/Lebron.
The core of the customized fan experience with the new Nike jerseys is an near-field communication, or NFC, chip in the exterior jock tag.