Nike will begin testing a connected shoe this week that will build upon their technology in fan NBA jerseys and unlock perks for NikePlus subscription members.
The company announced Wednesday that NikePlus members in New York City will be able to purchase Nike’s first-ever connected sneaker, called AF1 NikeConnect QS NYC, via the Nike SNKRS app.
A near-field communication (NFC) chip embedded into the shoe will activate exclusive members-only opportunities when scanned with a user’s smartphone. Among the primary opportunities will be access to a program called “The Choice,” which gamifies the shoe-buying experience by offering users access to hot footwear drops around the city.