Nielsen Sports acquired Israeli startup vBrand on Thursday, as the burgeoning field of machine-learning sports media valuations begins to boom.
vBrand had been a graduate of Nielsen’s tech incubator, Nielsen Innovate, and now will be integrated into the parent company’s stable of offerings. The visual data platform, powered by artificial intelligence, logs and measures brand exposure on television, social media and streaming digital feeds. vBrand offers its clients data not only on exposure value but engagements and audience.
Nielsen’s statement highlighted vBrand’s speed at delivering these results, within hours of events, so that rights holders and sponsors can react and adjust swiftly to maximize return on investment.