Just six months after announcing a controversial rebrand that included a drastically new logo, North American organisation Evil Geniuses has taken a step back and tried again.
Esports Insider sat down with Nicole LaPointe Jameson, CEO of Evil Geniuses, to discuss the need to change the logo, as well as learnings that have been implemented into this “final phase” of the organisation’s rebrand.
“Rebrands are tough,” said Jameson. “Everyone has opinions but we’re pleased that our community has been excited for us to listen and integrate their feedback.