FaZe Clan streamer Nick ‘NICKMERCS’ Kolcheff has been announced as the first ‘gamer’ to be officially signed to Apple-owned audio brand Beats.
According to the release, the partnership will see the creation of a NICKMERCS-branded, gaming-designed product from Beats.
In addition, Beats will be the official sponsor of NICKMERCS’ ‘Gauntlet’ event series and the two parties will launch custom content directed towards the streamer’s audiences.
Beats first ventured into gaming in 2020 when the company partnered with FaZe Clan to launch a co-branded set of wireless headphones.