European esports company Nicecactus and French Nike licensee Ekinsport have agreed on a partnership that will see the brands collaborate on upcoming esports projects.
As a result, both entities will launch EkinArena, a series of tournaments in 10 esports titles including FIFA22, TrackMania, League of Legends, Super Smash Bros, Rocket League, and Fortnite.
According to the release, the best players in the tournaments will receive prizes ranging from store discounts on Nike items, gift cards, and a PlayStation 5 console.
The partnership, which has been in motion since August, kicked off with French esports team BMS and Nike collaborating on a limited-edition clothing collection.