As a platform dedicated to gamers, Nicecactus writes for Esports Insider to provide an insight into how this audience should be approached by brands.
The esports industry is growing more than ever. Last year, total esports revenues nearly hit $1bn (~£ 735m) and a fair share of that was due to partnerships and sponsorships, as companies across industries looked for ways to connect with the ‘digital native’ generation.
According to Newzoo, these collaborations were focused mostly on brand building and brand awareness, while the rest was sponsorship and to a lesser degree, advertising.