The NHL introduced a new video series at the start of this year’s Stanley Cup Playoffs in an effort to draw more attention to the league’s star players. The series is titled Cup Confidential and asks players to take videos of themselves engaging in everyday moments away from the rink.
At the start of the playoffs, the NHL asked each of the 16 postseason teams to nominate a player who would use his own phone to document personal moments, often shot in selfie-fashion. The videos have been posted across the NHL’s Twitter, Instagram, Facebook, Snapchat, and YouTube accounts.