The NHL announced it has expanded its multi-year partnership with Snapchat to add more NHL-related content to the mobile platform. The league’s Snapchat channel will now produce a weekly highlights show recapping the top 10 plays from the previous week.
Snapchat’s new multi-year deal with the NHL was announced in association with Disney Streaming Services, which operates the NHL.TV app. As part of the new deal, the NHL will become the first professional sports league to produce Curated Stories on Snapchat for select games and marquee NHL events. Using Snap’s third-party tools, the Curated Stories feature collects images or video that is publicly submitted through Snapchat to create fan-generated content for the NHL’s official Snapchat channel.