NHL Commissioner Gary Bettman is betting that sports gambling will help increase interest in his sport from both loyal and casual fans alike.
On Monday, the league announced FanDuel as its official sports betting partner and official daily fantasy partner. As part of the multi-year deal, FanDuel will promote free-to-enter single-game fantasy contests for tentpole events and offer daily fantasy customers access to exclusive NHL content and special prizes, such as VIP experiences to events spanning like the NHL Winter Classic and the All-Star Game.
In sports betting, FanDuel will leverage its relationship with the league by using official category designations to appeal to sports betting customers in legal jurisdictions.