On Thursday, the NFL Players Association and its OneTeam Collective athlete-driven accelerator announced a partnership with Octi. The augmented video company will help fans create clips in which they interact with various NFL player avatars.
Octi applies machine learning and computer vision technology to videos taken on a smartphone. Its app uses skeleton mapping and gesture detection to recognize the human body without need for additional sensors. Images are then overlaid on the phone’s screen.
“The NFLPA and the OneTeam Collective are constantly looking to collaborate with the newest consumer technologies, and we were impressed by Octi’s team and the new platform they have built to change the way we communicate through video,” said the President of NFL Players Inc.