The NFL in an effort to learn more about fan preferences has looked at where eyeballs are going toward when the game is being played.
“We’re really starting to study how people are watching games, and we’re doing it in really, really interesting ways,” NFL COO Tod Leiweke said at GeekWire Sports Tech Summit. “We’re actually going into people’s homes and replicating the game experience trying to watch everything from what their eyes are following to what their behavior is during commercial breaks. And that’s a big change from putting meters in a few homes in a billion-person marketplace.