Over the past year and a half, the NFL has added two million new names to its consumer ticketing database. Allison Katz-Mayfield, the senior director of strategy and analytics for club business development at the NFL, discussed how the league will share that data in a session at last week’s Horizon Summit at Levi’s Stadium.
Ahead of the 2018 season, the NFL loosened restrictions on the number of secondary ticketing partners each team is allowed to have. The updated policy allows teams to select any primary ticketing partner (30 chose Ticketmaster, two picked SeatGeek), and enables teams to deal with any number of secondary ticket marketplaces.