The NFL announced it has selected Caesars Entertainment Corporation to be the league’s first-ever casino partner. The multiyear sponsorship agreement begins with the start of the upcoming NFL playoffs and could be an indication that the league will eventually sign a deal for legal sports betting.
As part of the partnership, Caesars now has exclusive rights to use NFL trademarks to promote casinos in the U.S. and U.K., the league announced in a press release this morning. The deal also allows Caesars to advertise its brand at the NFL Draft and Super Bowl. Caesars, which operates Caesars Palace on the Las Vegas Strip, will host elements of the 2020 NFL Draft in coordination with the city of Las Vegas.