The NFL has announced a renewal of its partnership with Amazon to stream the Thursday Night Football package over Prime Video.
These games once again will have a tri-cast distribution model of broadcast network (Fox is taking over for CBS and NBC this fall), cable (NFL Network) and digital (Amazon).
Twitter was the first carrier of this slate of NFL games during the 2016 season before Amazon reportedly paid $50 million for the rights in 2017. The cost of the two-year renewal has not yet been disclosed.
Amazon claimed stronger viewership numbers with an average-minute audience (essentially a concurrency measure) of 310,000 viewers tuning in for at least 30 seconds of a game, with a peak total viewership of two million uniques during a Dec.