From the puppy dog filter, to Discover channels and even to Live Stories of events like the Grammy Awards, Snapchat has grown into the successful application that over 100 million active users operate daily.
Although Snapchat has not added a professional sports league featured on its Discover channel section, there has been sport featured Live Stories from the NBA Finals to the Super Bowl, and even just a regular season baseball game. However, the wait may be over as it appears that the National Football League (NFL) is jumping on-board for the long haul.
After a LinkedIn job posting was discovered stating the NFL is seeking, “a managing editor and Snapchat Discover team,” the job description reads:
“We are looking for an expert storyteller who is forward-thinking and a social media junkie to help shape our new Snapchat Discover channel strategy.