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NFL Partners With Amazon To Visualize Gameday Chip Data

Imagine if fans could use technology to predict where the Houston Texans were going to throw the ball in this play. (Photo by Rob Carr/Getty Images)

The NFL is teaming up with Amazon Web Services, an Amazon company specializing in cloud-based data analytics and machine learning technologies, to uncover new ways of visualizing gameday data collected from the Zebra chips in footballs and player shoulder pads.

AWS will boost the accuracy, speed, and insights provided by NFL’s Next Gen Stats platform, which is fueled by the player-tracking system the NFL has developed with Zebra Technologies’ lightweight radio-frequency identification (RFID) chips.