Dion Bailey of the Seattle Seahawks takes a selfie at Super Bowl XLIX Media Day. (Photo by Elsa/Getty Images)
Live streaming for NFL content is growing faster than the global trend, which is also expanding at unprecedented rates, according to a new report released by intelligence company Conviva.
Streaming has ramped up over the past year as quality and access has improved. According to the report, which covers streaming data for the third quarter, total plays climbed 49 percent over the year-earlier period while viewing time was up 54 percent.
The NFL has benefitted from a faster adoption rate as the league has worked to increase access to its content across a range of streaming locations.