The NFL’s venture capital division has made an investment in Blue Star Sports, the rapidly growing technology company that creates and supports organizational youth sports software.
This outlay by 32 Equity — which the NFL founded in conjunction with Providence Equity Partners in 2013 with a $1 million seed investment from each of its 32 franchises — follows prior investments in the virtual reality company STRIVR and the athletic merchandise company Fanatics, among others.
32 Equity’s purchase of a stake in Blue Star Sports is believed to be the first time the league investment consortium has made a financial commitment to a company already partially owned by a league owner, the SportsBusiness Journal reported, as Cowboys boss Jerry Jones (and Providence Equity Partners) had both already backed the sports tech company.