All of the NFL’s efforts to expand digital access to its games seem to be paying off. Through week four of the 2018 season, consumption of NFL games on digital was up 65 percent from 2017, with an average audience per minute of 326,000 viewers per game across all platforms, according to a report published this week by the league.
For last Thursday’s Minnesota Vikings-Los Angeles Rams game, digital streaming across Amazon Prime Video, Twitch, NFL digital platforms, FOX Sports digital platforms, and Yahoo Sports produced an average audience per minute of 816,000 viewers. That marks an 86 percent increase over the 2017 10-game Thursday Night Football average, and the highest ever for a Thursday night game.