NFL 1st & Future Finalist Nobo Offers Hydration-Tracking Wearable

Nobo's B60 device tracks hydration through optical absorption. (Courtesy of Nobo)Heart-rate monitors, GPS and RFID trackers, ECG and EMG sensors can record just about every key biometric indicator of an athlete’s training load—except hydration. Thirst and urine color are helpful guides, but an objective assessment of hydration level has remained elusive.

Nobo is seeking to fill that gap with its B60 wearable and will make its case as one of five finalists in the NFL’s 1st & Future pitch competition on Saturday, which is sponsored by Arrow Electronics and hosted by Georgia Tech. Founder and CEO Russ Rymut said Nobo can determine if an athlete is dehydrated, over-hydrated, or a healthy level…