NextVR is a company on the forefront of the virtual reality industry as its goal is to provide a better way to experience sports. In particular, it is focused on improving the live experience.
“We are by a wide margin the most regular broadcaster and operator of live virtual reality,” said David Cole, the Co-Founder and CEO of NextVR. “Live is a critical part of how we are building our business and attracting viewers.”
So while NextVR has partnered with the NFL for the past two seasons on post-game virtual reality experiences including highlights and also announced on Tuesday a deal with WWE to provide something similar, there could very well be live experiences at NFL games going forward.