Games and esports analytics firm Newzoo has partnered with Indonesia-based esports organisation EVOS Esports to conduct market research and analysis of the South East Asia region.
With 15 teams across five countries in the region, EVOS is expected to be a good launchpad for analysis for Newzoo, particularly for mobile esports.
Through the partnership, Newzoo will use EVOS’ network of teams, business partnerships and fan communities to conduct market research and gain insights into the South East Asian market. In particular, Newzoo will be focusing on mobile gaming, which holds a larger share of the region’s esports and gaming consumption when compared to other scenes around the globe.