NEW YORK — The New York Jets are doubling down on 360 video and ramping up offseason content as the team works to produce multi-year storylines across its digital properties that keep fans engaged in between games and seasons.
Chris Gargano, Vice President and Executive Producer of the Jets, has been running the rebranded Jets 360 Productions media arm since its official launch last August.
In recent interviews at the NAB Show in New York and on a Sports Video Group podcast, Gargano said Jets 360 Productions has been hiring experienced media professionals and updating its technology to create an “expectation of quality content” that resonates with fans.