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New Technology And Partnerships Changing The Tour de France Viewing Experience

If you haven’t been following the Tour de France over the past few weeks, you’ve been missing out on unprecedented footage of the race from inside the peloton. Although a few teams were granted special exemptions by the International Cycling Union (UCI) at last year’s Tour, this is the first year that each stage has been covered comprehensively by on-bike cameras, bringing viewers into the action and capturing images in a way that was not possible previously in the most prestigious of cycling’s Grand Tours.

Thanks to a new partnership between Velon and GoPro, and in cooperation with TdF organizer Amaury Sport Organisation (ASO), eleven WorldTour teams have been filming the Tour using handlebar and seatpost-mounted HERO4 cameras.