This past Monday night, Turner Sports experienced an all-time best in terms of digital viewership for a Men’s Basketball National Championship.
NCAA March Madness Live generated 4.4 million live video streams as North Carolina defeated Gonzaga 71-65, according to data provided by Turner via data intelligence platform Conviva. The figure was an increase of 29 percent from 2016.
During the three-week NCAA Tournament, live video streams on March Madness Live totaled a record of 98 million, an uptick of 33 percent year-of-year as well.
Mio Babic, Chief Executive Officer and Founder of iStreamPlanet — which was acquired by Turner in August 2015 and is a live video streaming provider — called the record numbers an “important win for the industry overall.