NBCUniversal announced today that it has acquired rights from the NFL to stream “Sunday Night Football” through its TV Everywhere app starting with the 2018 season. The news comes just one week after Verizon gave up its exclusive rights to livestream NFL games on mobile devices. NBCUniversal’s deal with the NFL also allows it to extend streaming rights to cable, satellite and telecom partners, as well as virtual multichannel video programming distributors.
Mobile streams of Sunday Night Football will include both national and local affiliate advertising. National ads will continue to be sold by NBCUniversal and stream on Verizon and NFL’s own mobile platforms, too, as agreed upon in the new contract Verizon and NFL signed last week.