NBC Sports has launched a free-to-play game called NASCAR Pick ‘Em as part of an effort to engage racing fans during the Monster Energy NASCAR Cup Series. The game will debut this weekend during the series’ Coke Zero Sugar 400 at Daytona International Speedway, and offers $10,000 in cash prizes.
NASCAR Pick ‘Em is NBC’s third betting-like game as part of its new NBC Sports Predictor app. The broadcaster launched Premier League Pick ‘Em and Golf Pick ‘Em earlier this year. All games have been developed with game developer Boom Fantasy.