Back to the Sports Tech Newsfeed

NBC Reports Record-Setting Super Bowl Streaming Audience

NBC reported on Tuesday that Super Bowl LII had a record-setting streaming audience as well as ranking 10th most-watched show in television history.

The livestream of Sunday’s thrilling Philadelphia Eagles victory over the New England Patriots drew an average-minute audience (AMA) of 2.02 million viewers. That was the aggregate total over nine streaming outlets — including a few NBC websites and apps, NFL mobile from Verizon and the Yahoo Sports app, among others — and was higher than any previous Super Bowl. (The first to be streamed: NBC’s broadcast of Super Bowl XLVI in 2012.)

The audience reached as high as 3.