SportTechie · Jul 19, 2016
NBC Enlists BuzzFeed To Produce Their Rio 2016 Snapchat Coverage
NBC and BuzzFeed will be working closely together to help bring coverage of Rio 2016 to a younger audience via Snapchat. Their partnership was announced in late April, but with the Olympics just over two weeks away NBC’s BuzzFeed-curated coverage is almost here.
NBC invested $200 million in BuzzFeed last year, and since then the New York-based Internet media giant has helped NBC produce a lot of their social media content, especially on Snapchat. Their Olympic partnership will include daily Live Stories as well as an NBC Rio Discover channel.
We're on Snapchat! Make sure you add us to see the fun we're having at the Rio Promotional Shoot! pic.twitter.com/zEz5jBGd3K