Irish sports performance company Orreco, which uses blood biomarkers and machine learning algorithms to customize athlete training regimens, has signed a multiyear agreement to work with the Atlanta Hawks.
The Hawks are reportedly the fourth NBA team to work with Orreco, joining the Dallas Mavericks, New York Knicks, and Los Angeles Clippers. Orreco also works with elite athletes and teams in the NFL, the NHL, and MLB, as well as English Premier League club Newcastle United FC, USA Swimming, Red Bull High Performance, and New Zealand’s women’s rugby team, the Black Ferns.
A New York Times story in January detailed Orreco’s work with the Mavericks, and that could suggest a possible framework for how the company will work with the Hawks.