NBA Commissioner Adam Silver speaks onstage during the All-Star Press Conference at Staples Center (Photo by Jayne Kamin-Oncea/Getty Images)
In addressing the state of the NBA to a roomful of reporters at Staples Center during All-Star Weekend, commissioner Adam Silver spoke of an event he attended elsewhere in Southern California that could very well ultimately mark a watershed in how the league’s games enter your living room.
It was four days earlier at Recode’s Code Media conference in Huntington Beach, Calif. when Silver announced that the NBA along with Tuner had partnered with mysterious mixed reality company Magic Leap to enhance the viewing experience for fans at home and outside of the United States.