The NBA is seizing a massive opportunity to grow its global brand with digital media technology. On Monday the NBA said it is working with Israeli startup WSC Sports Technologies to create and disseminate customized highlight video content in real-time.
The NBA will use WSC’s video editing platform called AVGEN which essentially automates the process of creating highlight reels. In the words of Aviv Arnon, WSC’s VP of business development, “We analyze the video itself to figure out where the players are on the court, where movement is, [and] do audio analysis to figure out the perfect ins and outs for every moment.