During two NBA games next week, NBA referees will answer questions about calls from fans over Twitter in real time. The interactions will continue over select games throughout the rest of the NBA regular season and playoffs.
Members of the National Basketball Referees Association first tried chatting with fans live over social media during last year’s NBA Finals Game 3. As part of a new agreement between the referees’ union and the NBA league office, live-tweeting officials will now have access to the NBA’s replay center in Secaucus, N.J., and will utilize the NBA’s official social media platforms to generate increased engagement.