The NBA announced non-exclusive betting data partnerships with Genius Sports and Sportradar, who will now be able to supply official data to sports books.
The agreement includes all NBA and WNBA games beginning with the NBA’s ongoing season. Genius Sports and Sportradar, who are global industry leaders in providing betting data, will also license real-time betting products to sportsbooks.
The NBA has spearheaded an effort from the major U.S. sports leagues to encourage sportsbooks to license official data. Last summer, the NBA became the first league to name an official gaming partner in MGM Resorts, and that deal also includes official data.