NBA League Pass Tests Micropayments with 99-Cent Fourth Quarters

The fourth quarter of Friday's NBA games, such as this Los Angeles Clippers-Indiana Pacers matchup, were available via NBA League Pass for 99 cents. (Photo by Andy Lyons/Getty Images)The NBA began experimenting with micropayments to allow out-of-market fans to watch the fourth quarter of Friday night’s games for just 99 cents.

This follows through on a vision shared by commissioner Adam Silver on a sports business innovation panel at CES in 2017. Citing the league’s move from an all-or-nothing season-long subscription to NBA League Pass to a model where individual games became available, he added that smaller segments could follow:

“I think you’re going to get to the point where somebody…