NBA Rookie of the Year candidate Luka Donu010diu0107’s play and center Nikola Jokiu0107’s All-Star season helped drive international League Pass subscriptions up by 21 percent for the 2018-19 season.
League Pass data that the NBA shared with SportTechie showed how the teams and home countries of the Mavericks’ Donu010diu0107 and the Nuggets’ Jokiu0107 showed the largest growth in viewership. The Nuggets saw a boost of 41 percent and the Mavericks jumped 34 percent. Jokiu0107 was one of five Serbians on opening night team rosters, and Serbia significantly boosted its subscriber base with a 395-percent year-over-year increase. Donu010diu0107 and veteran Heat guard Goran Dragiu0107 are the only two Slovenians in the NBA, but their native country almost tripled its viewers, with a 186 percent bump.