Starting on Saturday, Mar. 16, basketball fans in the U.S. will be able purchase 10 minutes of access to NBA League Pass for just 99 cents. This new microtransaction option provides for 10 minutes of real time—not game time—access to all live and archived games for viewers using the NBA app or NBA.com. A clear undercurrent motivating this new feature is the rollout of legalized sports betting.
NBA Digital, which is operated jointly by the league and Turner Sports, has been experimenting with incremental offerings for a while, starting with a single-game purchasing option for $6.99 a few years ago.