The NBA is now working with Intel’s venture capital arm to identify and invest in technology companies that could impact the fields of sports and entertainment.
Dubbed the “NBA + Intel Capital Emerging Technology Initiative” and announced at the Intel Capital Global Summit today, the first-of-a-kind, multi-year endeavor will focus on technologies that will enhance the NBA’s on-court product, its fan experience or the broader sports industry. While international companies will be eligible, preference will be given to those based in the U.S. In addition to a monetary investment, the partnership will offer mentorship and guidance to fledgling companies.