The NBA is turning to virtual sports betting to appeal to European fans, and to compete with continental rival the EuroLeague.
Last month, the NBA announced a betting game called Last 90 that will allow users to make a variety of predictions on outcomes of a simulated matchup. Those outcomes could include which team will win, who will score on the first possession, or the total number of points scored by both teams. Last 90 is set to debut in Europe at the start of the 2019-20 season. The NBA plans to launch it in U.S. gaming markets at a later date.