The NBA has been growing its market in China for the past several years, recently turbocharged by a number of technology partnerships that include a streaming deal with Alibaba. Now, the NBA has opened its largest international store.
The league announced Friday the opening of a 12,00 square-foot, two-story retail space in downtown Beijing. The NBA is marketing the store as a “destination” for Chinese fans that will include an extensive collection of NBA Uniforms, personalized jerseys, local apparel, and the largest NBA Hardwood Classics section in mainland China. The NBA partnered with Chinese sports retailer Topsports and Nike, the league’s official on-court apparel provider, to build and supply the store, which officially opened its doors on Friday.