AT&T and the NBA announced a multi-year marketing partnership that may expand to include implementations of 4K, virtual reality, mixed reality, and other immersive technologies.
The agreement includes a wide range of activations, including the NBA, WNBA, G League, NBA 2K League, and USA Basketball. AT&T will become the headlining sponsor of the annual Slam Dunk contest, starting with this year’s event on Feb. 17.
Dan Rossomondo, NBA SVP for media and business development, said in a news release that AT&T would “help create unique experiences for the diverse fan bases represented across all of our leagues.