NBA 2K League has established marketing partnerships with gaming retailer GameStop, memorabilia manufacturer Jostens, software corporation SAP, and Swiss watchmaker Tissot.
The deals are set to provide both fans and players with original content, statistical insights, and access to analytics software.
The 2020 season began on May 5th with 23 franchises competing online due to the ongoing coronavirus pandemic. Prior to the season starting, it was revealed that league games would be broadcast on the ESPN2 network and its digital platforms.