North American food delivery service DoorDash has entered a multi-year partnership with the NBA 2K League.
The deal will see DoorDash become the inaugural presenting partner for the season-ending playoffs and finals of the franchise league.
DoorDash will execute various in-game activations said to bring fans special moments and experiences through custom in-game integrations and features. Details of the activations were not disclosed at the time of writing, though this is part of a larger deal between the delivery service and the NBA.
Tony Xu, Co-founder and CEO at DoorDash, spoke on the partnership with the NBA in a release: “We are so proud to be the inaugural on-demand food platform partner for the NBA, an innovative and dynamic league.