Ukrainian esports organisation Natus Vincere (NAVI) has announced a three-year partnership with cryptocurrency trading platform Bybit.
As a result, the platform has become the official cryptocurrency partner of the organisation.
The deal marks Bybit’s entrance into the esports industry. As the organisation’s official cryptocurrency partner, the platform’s logo will appear on NAVI’s jerseys. Moreover, the two parties will collaborate on a number of activations including anti-bullying campaigns.
Alexander ‘nervo-‘ Pavlenko, Chief Marketing Officer at NAVI, spoke on the deal in a release: “We’re proud to be a part of Bybit’s global strategy of their integration into the esports world.