Ukrainian esports organisation Natus Vincere (NAVI) has announced a partnership with global sportswear brand PUMA.
The three-year partnership will see the PUMA become the organisation’s technical partner.
As a technical partner, PUMA will assist in the design of a brand-new jersey for NAVI, its players, and its fans. The jersey will go on sale through the organisation’s website as well as PUMA’s website alongside its existing range of sportswear.
Oleksandr ‘nervo-‘ Pavlenko, Chief Marketing Officer at Natus Vincere, commented on the deal in a release: “In esports, it’s hard to find someone who has never heard of NAVI.