Ukrainian esports organisation Natus Vincere (Na’Vi) has announced a partnership with mobile game developer Plarium and its RAID: Shadow Legends franchise.
The deal will see RAID: Shadow Legends’ logo appear on Na’Vi’s jerseys, with the esports organisation also collaborating on a range of marketing activations featuring the mobile game.
According to the press release, some of the collaborations between Plarium and Na’Vi will include in-game events featuring players representing the organisation. Additional activations planned by both entities consist of community and player challenges, plus behind-the-scenes RAID and Na’Vi content.