National CineMedia, a cinema advertising network in the U.S., has entered an exclusive esports advertising and content monetisation agreement with esports community aggregator Harena Data.
As part of the deal, National CineMedia will have exclusive rights to sell advertising across Harena Data’s ad-supported esports content and events in the United States, including in movie theatres, on streaming media, and at in-person venues like bars and restaurants.
The agreement also includes esports content licensing and distribution rights as National CineMedia looks to delve into the esports industry.