Middle Eastern esports organisation NASR Esports has announced a partnership with short-form video social media platform TikTok.
As a result of the deal, TikTok branding featured on the team’s newly redesigned jersey. Moreover, the partnership will include content collaborations aiming to engage both parties within MENA’s gaming community.
Thajudeen Abdul Kadhar, Head of Marketing, Growth and Influencers for NASR Esports, spoke on the announcement in a release: “TikTok is today’s most influential platform for any organisation, brand, or even group of friends.